Cita APA (7th ed.)

Kotler, P. &. K. (2016). Marketing Management (15th.). Pearson India.

Cita Chicago (17th ed.)

Kotler, Philip & Keller. Marketing Management. 15th. Noida: Pearson India, 2016.

Cita MLA (9th ed.)

Kotler, Philip & Keller. Marketing Management. 15th. Pearson India, 2016.