APA (7th ed.) Citation

Kotler, P. &. K. (2016). Marketing Management (15th.). Pearson India.

Chicago Style (17th ed.) Citation

Kotler, Philip & Keller. Marketing Management. 15th. Noida: Pearson India, 2016.

MLA (9th ed.) Citation

Kotler, Philip & Keller. Marketing Management. 15th. Pearson India, 2016.