Cita APA (7a ed.)

Kotler, P. &. K. (2016). Marketing Management (15th.). Pearson India.

Cita Chicago Style (17a ed.)

Kotler, Philip & Keller. Marketing Management. 15th. Noida: Pearson India, 2016.

Cita MLA (9a ed.)

Kotler, Philip & Keller. Marketing Management. 15th. Pearson India, 2016.