Malhotra , R. (1997). Marketing Management. Anmol Publishers.
Cita Chicago (17th ed.)Malhotra , R. Marketing Management. New Delhi: Anmol Publishers, 1997.
Cita MLA (9th ed.)Malhotra , R. Marketing Management. Anmol Publishers, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.