Cita APA (7a ed.)

Kotler, P. (2006). Marketing Management (12th.). Prentic-Hall of Ind.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 12th. New Delhi: Prentic-Hall of Ind, 2006.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 12th. Prentic-Hall of Ind, 2006.