Mathieson, R. (2010). The on demand brand. AMACOM.
Chicago Style (17th ed.) CitationMathieson, Rick. The on Demand Brand. New York: AMACOM, 2010.
MLA (9th ed.) CitationMathieson, Rick. The on Demand Brand. AMACOM, 2010.
Warning: These citations may not always be 100% accurate.