APA (7th ed.) Citation

Mathieson, R. (2010). The on demand brand. AMACOM.

Chicago Style (17th ed.) Citation

Mathieson, Rick. The on Demand Brand. New York: AMACOM, 2010.

MLA (9th ed.) Citation

Mathieson, Rick. The on Demand Brand. AMACOM, 2010.

Warning: These citations may not always be 100% accurate.