Cita APA (7a ed.)

Mathieson, R. (2010). The on demand brand. AMACOM.

Cita Chicago Style (17a ed.)

Mathieson, Rick. The on Demand Brand. New York: AMACOM, 2010.

Cita MLA (9a ed.)

Mathieson, Rick. The on Demand Brand. AMACOM, 2010.