Cita APA (7th ed.)

Malhotra, N. (2005). Marketing research: An applied orientation (4th.). PHI.

Cita Chicago (17th ed.)

Malhotra, Naresh. Marketing Research: An Applied Orientation. 4th. New Delhi: PHI, 2005.

Cita MLA (9th ed.)

Malhotra, Naresh. Marketing Research: An Applied Orientation. 4th. PHI, 2005.