Cita APA (7th ed.)

Kotler, P. (2006). Principles of marketing (11th.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 11th. New Delhi: Prentice Hall, 2006.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 11th. Prentice Hall, 2006.