Cita APA (7a ed.)

Kotler, P. (2006). Principles of marketing (11th.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Principles of Marketing. 11th. New Delhi: Prentice Hall, 2006.

Cita MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 11th. Prentice Hall, 2006.