Cita APA (7th ed.)

Bearden, W. O. O. (2007). Marketing: Principles & Pesspectives (5th.). McGraw-Hill Publ.

Cita Chicago (17th ed.)

Bearden, William O.& Others. Marketing: Principles & Pesspectives. 5th. Boston: McGraw-Hill Publ, 2007.

Cita MLA (9th ed.)

Bearden, William O.& Others. Marketing: Principles & Pesspectives. 5th. McGraw-Hill Publ, 2007.