APA-referens (7:e uppl.)

Bearden, W. O. O. (2007). Marketing: Principles & Pesspectives (5th.). McGraw-Hill Publ.

Chicago-referens (17:e uppl.)

Bearden, William O.& Others. Marketing: Principles & Pesspectives. 5th. Boston: McGraw-Hill Publ, 2007.

MLA-referens (9:e uppl.)

Bearden, William O.& Others. Marketing: Principles & Pesspectives. 5th. McGraw-Hill Publ, 2007.