Cita APA (7th ed.)

Buchholz, A. (2000). What makes winning brands different ? John wiley.

Cita Chicago (17th ed.)

Buchholz, Andrews. What Makes Winning Brands Different ? Chichester: John wiley, 2000.

Cita MLA (9th ed.)

Buchholz, Andrews. What Makes Winning Brands Different ? John wiley, 2000.