Buchholz, A. (2000). What makes winning brands different ? John wiley.
Citación estilo ChicagoBuchholz, Andrews. What Makes Winning Brands Different ? Chichester: John wiley, 2000.
Cita MLABuchholz, Andrews. What Makes Winning Brands Different ? John wiley, 2000.
Warning: These citations may not always be 100% accurate.