Buchholz, A. (2000). What makes winning brands different ? John wiley.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBuchholz, Andrews. What Makes Winning Brands Different ? Chichester: John wiley, 2000.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBuchholz, Andrews. What Makes Winning Brands Different ? John wiley, 2000.
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