Buchholz, A. (2000). What makes winning brands different ? John wiley.
Čikaški stil citiranja (17. izdanje)Buchholz, Andrews. What Makes Winning Brands Different ? Chichester: John wiley, 2000.
MLA način citiranja (9. izdanje)Buchholz, Andrews. What Makes Winning Brands Different ? John wiley, 2000.
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