Cita APA (7th ed.)

Jain, S. (2007). Marketing planning and strategy (7th.). Thomson Learning.

Cita Chicago (17th ed.)

Jain, Subhash. Marketing Planning and Strategy. 7th. Delhi: Thomson Learning, 2007.

Cita MLA (9th ed.)

Jain, Subhash. Marketing Planning and Strategy. 7th. Thomson Learning, 2007.