Style de citation APA (7e éd.)

Jain, S. (2007). Marketing planning and strategy (7th.). Thomson Learning.

Style de citation Chicago (17e éd.)

Jain, Subhash. Marketing Planning and Strategy. 7th. Delhi: Thomson Learning, 2007.

Style de citation MLA (9e éd.)

Jain, Subhash. Marketing Planning and Strategy. 7th. Thomson Learning, 2007.