Jain, S. (2007). Marketing planning and strategy (7th.). Thomson Learning.
Lua i Stíl Chicago (17ú heag.)Jain, Subhash. Marketing Planning and Strategy. 7th. Delhi: Thomson Learning, 2007.
Lua MLA (9ú heag.)Jain, Subhash. Marketing Planning and Strategy. 7th. Thomson Learning, 2007.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.