APA-Zitierstil (7. Ausg.)

Loudon, D. L. (2009). Comsumer behavior: Concepts and applications (forth.). Tata McGraw Hill Publ.

Chicago-Zitierstil (17. Ausg.)

Loudon, David L. Comsumer Behavior: Concepts and Applications. forth. New delhi: Tata McGraw Hill Publ, 2009.

MLA-Zitierstil (9. Ausg.)

Loudon, David L. Comsumer Behavior: Concepts and Applications. forth. Tata McGraw Hill Publ, 2009.