APA (7th ed.) Citation

Srinivasan, R. (2005). Case studies in marketing: The Indian context (3rd.). Prentice Hall.

Chicago Style (17th ed.) Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 3rd. New Delhi: Prentice Hall, 2005.

MLA (9th ed.) Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 3rd. Prentice Hall, 2005.