Cita APA (7th ed.)

Srinivasan, R. (2005). Case studies in marketing: The Indian context (3rd.). Prentice Hall.

Cita Chicago (17th ed.)

Srinivasan, R. Case Studies in Marketing: The Indian Context. 3rd. New Delhi: Prentice Hall, 2005.

Cita MLA (9th ed.)

Srinivasan, R. Case Studies in Marketing: The Indian Context. 3rd. Prentice Hall, 2005.