APA (7th ed.) Citation

Sethna, B. (1984). Research methods in marketing and mgt. Tata McGraw Hill.

Chicago Style (17th ed.) Citation

Sethna, B. Research Methods in Marketing and Mgt. New Delhi: Tata McGraw Hill, 1984.

MLA (9th ed.) Citation

Sethna, B. Research Methods in Marketing and Mgt. Tata McGraw Hill, 1984.