APA način citiranja (7. izdanje)

Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.

Čikaški stil citiranja (17. izdanje)

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.

MLA način citiranja (9. izdanje)

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.