Rapp, S. (1994). Beyond maximarketing: The new power of caring and daring. McGraw Hill.
Chicago Style (17th ed.) CitationRapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. NewYork: McGraw Hill, 1994.
MLA (9th ed.) CitationRapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. McGraw Hill, 1994.
Warning: These citations may not always be 100% accurate.