APA (7th ed.) Citation

Rapp, S. (1994). Beyond maximarketing: The new power of caring and daring. McGraw Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. NewYork: McGraw Hill, 1994.

MLA (9th ed.) Citation

Rapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. McGraw Hill, 1994.

Warning: These citations may not always be 100% accurate.