Cita APA (7th ed.)

Rapp, S. (1994). Beyond maximarketing: The new power of caring and daring. McGraw Hill.

Cita Chicago (17th ed.)

Rapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. NewYork: McGraw Hill, 1994.

Cita MLA (9th ed.)

Rapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. McGraw Hill, 1994.