Rapp, S. (1994). Beyond maximarketing: The new power of caring and daring. McGraw Hill.
Chicago Style (17. basım) AtıfRapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. NewYork: McGraw Hill, 1994.
MLA (9th ed.) AtıfRapp, Stan. Beyond Maximarketing: The New Power of Caring and Daring. McGraw Hill, 1994.
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