Walker, O. C. &. M. (2014). Marketing Strategy: A Decision focused approach. TMH.
Chicago Style (17th ed.) CitationWalker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. New Delhi: TMH, 2014.
MLA (9th ed.) CitationWalker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. TMH, 2014.
Warning: These citations may not always be 100% accurate.