Cita APA (7th ed.)

Walker, O. C. &. M. (2014). Marketing Strategy: A Decision focused approach. TMH.

Cita Chicago (17th ed.)

Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. New Delhi: TMH, 2014.

Cita MLA (9th ed.)

Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. TMH, 2014.