Walker, O. C. &. M. (2014). Marketing Strategy: A Decision focused approach. TMH.
Style de citation Chicago (17e éd.)Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. New Delhi: TMH, 2014.
Style de citation MLA (9e éd.)Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. TMH, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.