Walker, O. C. &. M. (2014). Marketing Strategy: A Decision focused approach. TMH.
Citazione stile Chigago Style (17a edizione)Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. New Delhi: TMH, 2014.
Citatione MLA (9a ed.)Walker, Orville C. & Mullins. Marketing Strategy: A Decision Focused Approach. TMH, 2014.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.