Balaji, B. (2006). Services marketing and management (2nd rev.). S Chand.
Cita Chicago (17th ed.)Balaji, B. Services Marketing and Management. 2nd rev. New Delhi: S Chand, 2006.
Cita MLA (9th ed.)Balaji, B. Services Marketing and Management. 2nd rev. S Chand, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.