Gupta, N. R. (2014). Shopper Marketing 101: Making Brands Shopper ready. Bloomsbury Publishing.
Čikaški stil citiranja (17. izdanje)Gupta, Nitish Rai. Shopper Marketing 101: Making Brands Shopper Ready. New Delhi: Bloomsbury Publishing, 2014.
MLA način citiranja (9. izdanje)Gupta, Nitish Rai. Shopper Marketing 101: Making Brands Shopper Ready. Bloomsbury Publishing, 2014.
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