APA (7th ed.) Citation

Lahiri, K. (2007). services marketing: Issues and cases. ICFAI University Press.

Chicago Style (17th ed.) Citation

Lahiri, Keka. Services Marketing: Issues and Cases. Hyderabad: ICFAI University Press, 2007.

MLA (9th ed.) Citation

Lahiri, Keka. Services Marketing: Issues and Cases. ICFAI University Press, 2007.