APA (7th ed.) Citation

Mishra, M. (1998). Modern marketing research. Himalaya.

Chicago Style (17th ed.) Citation

Mishra, M. Modern Marketing Research. Mumbai: Himalaya, 1998.

MLA (9th ed.) Citation

Mishra, M. Modern Marketing Research. Himalaya, 1998.

Warning: These citations may not always be 100% accurate.