Davar, R. (1986). Moder marketing management (7th.). Crown.
Cita Chicago (17th ed.)Davar, Rustom. Moder Marketing Management. 7th. Bombay: Crown, 1986.
Cita MLA (9th ed.)Davar, Rustom. Moder Marketing Management. 7th. Crown, 1986.
Atenció: Aquestes cites poden no estar 100% correctes.