Mullin, J. W. (2008). Marketing Management: A strategic decision-making approach. McGraw-Hill.
Chicago Style (17th ed.) CitationMullin, John W. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2008.
MLA (9th ed.) CitationMullin, John W. Marketing Management: A Strategic Decision-making Approach. McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.