APA-Zitierstil (7. Ausg.)

Mullin, J. W. (2008). Marketing Management: A strategic decision-making approach. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Mullin, John W. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2008.

MLA-Zitierstil (9. Ausg.)

Mullin, John W. Marketing Management: A Strategic Decision-making Approach. McGraw-Hill, 2008.