Mullin, J. W. (2008). Marketing Management: A strategic decision-making approach. McGraw-Hill.
Style de citation Chicago (17e éd.)Mullin, John W. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2008.
Style de citation MLA (9e éd.)Mullin, John W. Marketing Management: A Strategic Decision-making Approach. McGraw-Hill, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.