Mullin, J. W. (2008). Marketing Management: A strategic decision-making approach. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Mullin, John W. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2008.
Lua MLA (9ú heag.)Mullin, John W. Marketing Management: A Strategic Decision-making Approach. McGraw-Hill, 2008.
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