APA-referens (7:e uppl.)

Mullin, J. W. (2008). Marketing Management: A strategic decision-making approach. McGraw-Hill.

Chicago-referens (17:e uppl.)

Mullin, John W. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2008.

MLA-referens (9:e uppl.)

Mullin, John W. Marketing Management: A Strategic Decision-making Approach. McGraw-Hill, 2008.