APA (7th ed.) Citation

Goel, B. (2006). Theories and techniques of research in marketing. Arise Publishers & Distributors.

Chicago Style (17th ed.) Citation

Goel, B. Theories and Techniques of Research in Marketing. New Delhi: Arise Publishers & Distributors, 2006.

MLA (9th ed.) Citation

Goel, B. Theories and Techniques of Research in Marketing. Arise Publishers & Distributors, 2006.

Warning: These citations may not always be 100% accurate.