Cita APA (7th ed.)

Goel, B. (2006). Theories and techniques of research in marketing. Arise Publishers & Distributors.

Cita Chicago (17th ed.)

Goel, B. Theories and Techniques of Research in Marketing. New Delhi: Arise Publishers & Distributors, 2006.

Cita MLA (9th ed.)

Goel, B. Theories and Techniques of Research in Marketing. Arise Publishers & Distributors, 2006.