Goel, B. (2006). Theories and techniques of research in marketing. Arise Publishers & Distributors.
Čikaški stil citiranja (17. izdanje)Goel, B. Theories and Techniques of Research in Marketing. New Delhi: Arise Publishers & Distributors, 2006.
MLA način citiranja (9. izdanje)Goel, B. Theories and Techniques of Research in Marketing. Arise Publishers & Distributors, 2006.
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