Cita APA (7th ed.)

Moorthi, Y. (1999). Brand management: The Indian context. Vikas.

Cita Chicago (17th ed.)

Moorthi, Y.L. Brand Management: The Indian Context. New delhi: Vikas, 1999.

Cita MLA (9th ed.)

Moorthi, Y.L. Brand Management: The Indian Context. Vikas, 1999.