APA (7th ed.) Citation

Moorthi, Y. (1999). Brand management: The Indian context. Vikas.

Chicago Style (17th ed.) Citation

Moorthi, Y.L. Brand Management: The Indian Context. New delhi: Vikas, 1999.

MLA (9th ed.) Citation

Moorthi, Y.L. Brand Management: The Indian Context. Vikas, 1999.