Brand communication: contemporary approaches

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Xehetasun bibliografikoak
Egile nagusia:	Das, Naveen
Formatua:	Liburua
Argitaratua:	Hyderabad ICFAI University Press 2007
Edizioa:	1st
Gaiak:	Advertising
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Brand communication: contemporary approaches
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Contemporary branding: practices and applications
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Integrated marketing communications: the holistic approach
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Brand equity management
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The brand management checklist
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The 22 immutable laws of branding
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The 22 immutable laws of branding
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Branding TV: principles and practices
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Advertising and Integrated Brand Promotion
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Strategic Brand Communication Campaigns
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HANDBOOK OF PUBLIC RELATIONS & COMMUNICATION:A PLANNED APPROACH FOR CREATION RESULT
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Strategic Brand Communication Campaigns
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WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
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THE SKILLS OF COMMUNICATING
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ADVERTISING : A NEW APPROACH
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Integrated Marketing Communications
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COMPUTERS & COMMUNICATIONS FOR BANKERS
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Essentials of Contemporary Advertising
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Controversies in Contemporary Advertising
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Communication in a globalised World
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CASES IN ADVERTISING AND COMMUNICATIONS MANAGEMENT IN INDIA
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Advertising Promotion and Other Aspects of Integrated Marketing Communication
nork: Shimp, Terence A; Andrews, Craig J
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STRATEGIC BRAND MANAGEMENT
nork: KELLER KEVIN
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Contemporary Advertising
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Whats in a Brand: Building Brand Equity Through Adevertising
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Living Brands
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Advertising and brand protection.
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Branding And Advertising In India
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Advertising and Integrated Marketing Communications
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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
nork: CLOW KENNETH E
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The Physics of Brand
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Integrated Advertising, Promotion, and Marketing Communications
nork: Clow Kenneth E
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Integrated Advertising,Promotion, and Marketing Communication.
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Making a Difference
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Advertising and Promotion: An Integrating Marketing Communication Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
nork: Belch George E.
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