APA način citiranja (7. izdanje)

Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.

Čikaški stil citiranja (17. izdanje)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.

MLA način citiranja (9. izdanje)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.