Cita APA (7th ed.)

Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.

Cita Chicago (17th ed.)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.

Cita MLA (9th ed.)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.