APA (7th ed.) Citation

Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.

Chicago Style (17th ed.) Citation

Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.

MLA (9th ed.) Citation

Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.